Coca-Cola Christmas Truck Tour is coming to Bradford Morrisons supermarket
The Coca-Cola Truck Tour will be visiting Bradford this weekend as part of a Christmas campaign. The truck will arrive at Morrison’s, Bradford Enterprise on December 3 from 11.30am along with a winter market serving festive food as well as a visit from Santa’s elves. Supporting FareShare, Coca-Cola will be donating the equivalent of thousands of meals, with the equivalent of a meal donated on behalf of every person that attends the Coca-Cola Truck Tour this year.
This year’s Christmas experience also offers fun opportunities – including ‘elfie selfie’ shots, and QR codes that allow access to a host of interactive games, plus food huts that will serve up seasonal tastes. Read More: I did my Christmas shopping in Aldi’s middle aisle and found my son’s big ‘main’ present The company will be donating up to 100,000 meals to those in needs throughout the holiday season.
The equivalent of 100,000 meals have already been donated to FareShare by Coca-Cola Europacific Partners, with the ambition of funding the total equivalent of 200,000 meals. Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the support from Coca-Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis.
We hope as many people visit the Coca-Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.” Laura Moon, Senior Brand Manager at The Coca-Cola Company, Great Britain, said: “Coca-Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.”
Fans of the tour can keep track of when and where the Cola truck will be visiting throughout December on the Coca-Cola UK website.
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