Superdrug issues message over 150 products and says ‘from today’
Superdrug has moved to slash prices by up to 50 per cent on over 150 own-brand products. The high street pharmacy giant and chemist has dropped the prices of over 150 health and beauty essentials to make them more affordable for shoppers in the wake of Christmas[1]. The retailer has slashed the cost of selected own-branded items across make-up, hair accessories, medicine, toiletries and baby toiletries by up to 50 per cent.
Superdrug Own Brand Director Jamie Archer said: "As a retailer, we always have accessibility and value at the heart of what we do and we are continuously looking at ways in which we can help and support our customers. "Our commitment to making sure we are offering the best in price means that we are proud to be able to offer price reductions on over 150 own-brand items to our shoppers, with up to a 50% price decrease." Superdrug operates stores across the country - including in Birmingham. "We know that recent years have seen prices rocket due to the rising cost of living, so are happy to be able to reduce prices to help shoppers," Archer went on. "Our price reduction has been curated across a range of everyday products, from washing and bathing accessories to make-up and baby toiletries, in an effort to make everyday shopping more affordable for all." Some of the reduced lines include Me+ Pre Biotic 30ml - was GBP9.99, now GBP4.99, Me+ Zinc Cleanser - was GBP8.99, now GBP4.99 and Superdrug Moisturising Gloves - was GBP5, now GBP3, as well as Me+ Collagen Body Gel Cream 250ml - was GBP7.99, now GBP4.99 and Superdrug Adult Vapour Rub 50g - was GBP1.99, now GBP1.25. Other reductions include Superdrug Luna Menstrual Cup - was GBP14.99, now GBP9.99, Superdrug Vitamin C Booster Serum 100ml - was GBP12.99, now GBP9.99, Superdrug Tea Tree Cleanser Toner 200ml - was GBP4.49, now GBP3.49, Artiscent Atelier EDP Patchouli 50ml - was GBP11.99, now GBP10, Artiscent EDP Cedar Blanc 100ml - was GBP16.99, now GBP15 and Me+ Salicylic Acid 100ml - was GBP16.99, now GBP14.99.References